The Small Business Styling Toolkit

have created this styling toolkit for small businesses who want to:

• Create better photo’s for their business

• Learn about what makes a good styled shot (and what doesn’t!)

• Get some stylist tips of the trade

• Learn more about what makes a photo stand out from the crowd

• Learn how to make the absolute most out of the shoot day whether you are doing the photography and styling yourself, or whether you are hiring a photographer, a stylist, or both.

The first interaction your audience will have with you online is via your imagery. They will make instant judgements about whether they want to explore your brand further based on this alone.

Styling is about so much more than faffing with pretty props. Styling is your brand messaging. It’s a form of marketing and communication. 

So many of my clients have told me that they struggle with creating images that stand out from the crowd, that are consistent and compelling. The answer to this ?

Be crystal clear on your brand identity then tell the story of your brand and the story of your product. 

After 12 years sharing imagery online, 3 years of interior journalism and freelance styling for magazines, I expanded into styling events, products and homes in 2017. I now balance my styling work with teaching online.

The Pandemic restricts the ability to set up a traditional photoshoot with team, and with Christmas around the corner, and the busiest trading season for many small businesses, many are resorting to DIY’ing it. But with the stakes so high, it’s really important to get your imagery right. If you follow the tips in my kit it will help you to create beautiful images of your work that connect deeply with your ideal customer and sell your product.

The styling kit has everything you need to nail the styling for your photoshoot, whether you are planning to shoot at home and do it all yourself, or whether you want to hire a team to do it for you.

The Small Business Styling kit is split into 8 beautiful modules that cover:

• How to do your own styling for photoshoots and beyond 

• Writing a brief and a plan so you boss the shoot day and get the best possible outcome

• Styling with a story and how to communicate it

• How your styling can connect with your ideal customer 

• Composition - how to arrange the objects in your photos to create a compelling composition that draw your customers eye

• How NOT to use props, and how TO use props

• Sourcing props

• How to style photos for service-based businesses

• How to work with a stylist should you decide to hire one

The kit is all about the styling and stories and therefore doesn’t go into photography in detail.

The DIY styling kit will help you:

- Identify and clarify your visual brand values

- Learn about narrative styling

- Establish the purpose and ideal outcome of the photoshoot

- How to make a plan that hugely minimises mess ups

- How to style and shoot your products at home

- How to hire a stylist

- How to create beautiful imagery for your business